Over the past two years, we engaged in deep conversations with our staff, Board, and close partners. We reflected on how we’re seen, what our name communicates, and where we’re headed. Across these conversations, a clear theme emerged: our name and branding needed a shift to better reflect our full, current identity as an organization.
HIP has always been about partnership. From the very beginning, our work has been rooted in relationships — with movement partners, public health practitioners and agencies, community organizers, and each other. This new name simply makes that truth visible.
HIP was founded in 2006 as Human Impact Partners (HIP), committed to the idea of health and equity being considered in all decision making. In our early years, we spearheaded the use of Health Impact Assessment (HIA) as a tool to inform equitable public policy to support community health and well-being.
By 2015, we knew we needed to shift — not just our strategies, but our stance. Through conversations with movement partners, we realized we needed to move from a project-based model to a power-building, social justice movement-centered approach rooted in advocacy, organizing, and capacity building. Since then, we’ve launched programs like Public Health Awakened, the Health Equity Awakened Leadership Institute, and Power-Building Partnerships for Health. We’ve sharpened our focus on dismantling structural racism, committing to helping build community power, and reimagining the role of public health in movement spaces.
By 2022, HIP had grown substantially and formalized three overarching programs: Policy & Organizing, Bridging Partnerships & Strategies, and Capacity Building. We honed our analysis, frameworks, and offerings to support deep systems and policy change, a more transformative vision and practices for government, and new narratives around health and power.
Today, we continue our policy and organizing work across four key issue areas — housing justice, economic justice, climate justice, and community safety — using inside-outside strategies and bridging relationships between social movements and public health to build collective power and transform systems. And we’ve doubled down on our commitment to a governmental public health system rooted in care, justice, and healing, and an affirmative vision of government that provides for people and the planet, not profits and power for the few.
This rebrand is not a departure from our roots. It’s a continuation and a deepening of what we’ve evolved into, with a more accurate name that reflects what we believe in.
Our mission hasn’t changed. Our relationships, commitments, and vision for a just world where everyone can thrive — all remain.
And yes — we’re still HIP! We heard loud and clear from staff and partners that the acronym is meaningful. It connects us to our roots and we love saying it. So we’re keeping it.
Alongside our new name, we’re introducing a new visual identity that feels more aligned with who we are today: Bold, movement-rooted, energized. We wanted a brand that reflects the creativity, clarity, and urgency of our work — and the spirit of partnership that animates everything we do. We’re so excited to share our new website and visual identity, developed in collaboration with Casa Blue.
Our collective work for health equity and justice isn't easy. We’re living in a moment of immense challenge and heartbreak — where multiple systems of oppression continue to devalue life and health, especially for the most marginalized people and communities. But we also know that partnership and solidarity is how we build toward a more liberated future.
Together, we are working to create something much bigger than ourselves. We are transforming what public health looks like, who it’s accountable to, and what it makes possible.
We’re so grateful to be in this work with you — and we can’t wait to keep growing, learning, and building Health in Partnership together.